So what would happen if Google failed? Has anyone given this any thought? Imagine a world without Google and you will see a starkly different Internet. The loss of YouTube alone would cause the lose of thousands of countless jobs, revenue, taxes for countries, and really great video like cats jumping into fish tanks and countless car chase videos. The ad revenue that is coming from those little pop-ups, insertion commercials for Tide, and the phrase “What’s in Your Wallet? from Capital One, is staggering. Who or what is causing Google to slide into oblivion? You guessed it, Apple. Now I know what you going to say, Android is ten times better than iOS. That’s not what the article is about. Its about castrating search technology. Like in that movie when the good guy is talking crap about how they cheated death and then WHAM!! that tail from the dragon swings around and spears him through the chest. Ensign Google is wearing a Red shirt on the Internet away team and doesn’t know what that means. What is causing this amazing backdoor move? a smoke screen. Exactly the technology integrated into the Safari Browsers. Apple has sold 351,345,000 phones worldwide since Q3 of 2007. That means that the population of the United States either has an iPhone, handed down an iPhone to a child or relative, sold it to someone on eBay or another auction site. Think about that for a second. The whole population of the United States. Wow. Of course these are worldwide numbers, and not everyone in the United States has a phone, but Apple has sold that many. With the number of repair shops and screen fix it sites, even Best Buy fixes glass screens and Radio Shack you can imagine the staying power of the first and latest iPhones that still exist having been fixed or never broke. Now thats not including iPads, iPad minis, iPod Touches, iMacs, MacBooks, and all the windows users that have converted to using the Safari browser to link up their favorites and bookmarks that they have on there iOS devices. The cohesive Apple Universe has grown to staggering proportions and in one technological update of iOS6, Apple threw the Ace of Spades on the proverbial poker table and called Internet autonomy. This one move is causing the lights to slowly, painfully, go out at Google. It’s so slow in fact, it’s giving others competitors with unique forms of data gathering and mining room to move in, and take some thunder away from the once almighty Google. Haters can hate, but data doesn’t lie. As a famous stats guy once said, “In god we trust, all else bring data.”
iPhones have been given a leg up in the battle for phone superiority since day one. Steve Jobs made sure the micro-footprint of the phone didn’t falter performance, or quality. Made with the best parts on the planet, strong frame, aluminum milled parts, the iPhone is considered a great looking albeit premium priced that is valued and retains that value for that matter. It’s the difference between getting a Lexus and a Nissan. Yes, Samsung makes a great phone, but it’s still plastic. The first iPhones were aluminum and ABS plastic. Plastic so strong its used underground for water pressure. Gorilla Glass that exceeds strength testing over any other glass is a mainstay. It was groundbreaking and truly something of a work of art from the minds of Jony and Jobs.
So where is Google going? Well the road signs say down. Apple has configured a way to ignore the revenue system that is at the heart of Google. The only reason Google makes a profit is people pay Google to show the world their ads. With out that revenue stream Google will lose marketshare. If anyone finds out about this, especially large advertisement firms, and companies, then the shift to mobile is clear. What if Apple used its Universe power not to tell you where to find something like Google does, but to actually show you in a way that is available right now on your phone. What would you pay for that? You’re near a restaurant, it’s 6PM, Siri arranged for reservations for your family with timers to hold spots nearby, then tells you. What would you pay for that ease? Not waiting for you to search, but it knows through patterns that you are driving home from work, the house heating warms the house, and preps the lighting for home. Oh that’s already here.
Partner traffic is going dark because Apple is blocking the revenue sharing system that allows clicks to add up. WIthout it, companies will stop investing in Google Ads. This will ripple, and without an intervention, something is going to change. This is also happening now. Brutal wars are on the horizon. Two modern Goliath’s are going to meet on the playground and it’s going to get interesting.